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i'm we just a couple weeks ago announced you notes which is our a latest creationup large format device 5.7 inch screenwhich was a very celebrated launch as well a this photo in particular which were gonna tryto replicate here later today was south be epic selfie that are sealed iton stage and now became one of the things in china a we also made a few intel's with veryexciting ones which we've talked very briefly about

here in india around smart home we arecontinuing to build out our smart home ecosystem in which i'd like to talk alittle bit about because some but this will be ourrelevant for india as well we launched i our me air purifier a product that hasbeen incredibly well-received you know china in particular course up because of pollution it's a productthat we firmly hand to bring to the indian market in atsome point in the near future and i think the reasons are obvious ithopefully will help people have live a morehealthy life so that's the

that's the plan for sure a one thingthat we've begun talking about a bit more publicly over the last the month or so is how we plan to build a this smart home ecosystem theidea behind the smart on the ecosystem is that all your appliances in your home in youroffice our addressable you know studio the via from your phone there can becontrolled they can be monitored also remotely because they're connectedto the cloud

and so on and so forth and the way youin which we plan to achieve that is through our be universal smartmarshall which is the a wireless chip that will be made available to you appliancemanufacturers in which essentially connects these previously sort of dumb slash disconnectedappliances into you cloud connected devices in the plan on selling this chip are at cost you know today costs us about threedollars

a little bit less to make one but we're hoping that it'll cost us lessthan a dollar in the near future to make one of thosechips which starts to look really really appealing even the not somuch just for the vices like appliances but why not things like alight pole a even individual power sockets forexample that can be addressed serb even smallerappliances and devices while the control and monitored from your phone in from the cloud and it's around

this smart module that we're beginningto construct an ecosystem the idea of course he is you take existing appliance you at thismark marshall i think the example here that weremission is just a traditional air conditioner in all a sudden that air conditioner isclark connected you can program it remotely you can lookedits status remotely i and so on we me to very sizable investment one of ourlargest

investments today in a company called ina company called media which is one of the largest appliance manufactures in china there also a bigexporter and they have actually diz decided to launch a new product linededicated to this mark home ecosystem their planof course is to eventually build a is wireless chip into all of theirappliances but they said why don't we kick start this why don'twe accelerated by launching a an appliance line that isgonna come

with the wireless chip pumps or somereally exciting progress there up something that i like to say everytime in which i will continue to emphasize isthat india is hugely important to us and we're here to stay we're investingheavily i we hope to have many more these eventswith with olive you in again i wanna thank you for beinghere are hand over a in that second here to my new butmaybe i'll just leave you with this so sunday this past was

man whose birthday a and in in the morning couple days before isverige was our hr manager you know we call her our little sisterpercent around in the chat which is the is tool that we use to communicate as ateam to center on this banner that she had put together unbeknownst any of us with one of our designersobomanu you know and i look at this and ithought it was hilarious know that god having it e-commerce youknow his creativity is limitless

he poses as the cricket fan he alwayspretends to be busy the handsomest heartbreaker ever drawn hiya his favorite movies ps i love you sites are a he's a nice fire i fan a so i look at this nights at this isawesome so i just like first instinct like witheverything we do rights share on facebook and i didn't really do like read thewhole thing until i started looking at the cometsthat came on facebook that he realized

there was a slight inappropriate thing to do because it wasan eternal banner by a it's out 'em and the we love you my new so i'm gonna head over to the handsomest heartbreaker a mister managing ahead ofsome media when you thank you so much for thatmatter to you once again you go a thank you guys so quick a bit about what's happening atmedia i so just as a setup

lasting monument everybody was askingabout is one-million mark some happy to announce yet to cause thismonth sometime in december so we took about four-and-a-half months listen five months because this mock idon't know that this is the faucet or not but this would definitely be one of thefastest ga achievements over if you look at on awhite companies all smart companies in the issue be had that a figure into the 1040 so we

look at google and facebook if you lookat all the google trends for different buy phones meet me was theseventh most search for in india this year and what is really impressive is if youlook at facebook friends are india launch was a6 most talked abouttopic and we had a pretty tough competitionwhat other topics things like general election that the ipa cricket site the other one cup all thesethings i'm shawnee with the six best ahead of

idea but up so that was are i'll your last year beginning of this year which wasstarting 6-2 jack restarted a new process of having of last year's every one for anyone else and one for it mean and starting thisweek these regard about 500,000 decisions abouthalf a million decisions that's what you think gettinglast three weeks and we continue to continue you plan tocontinue with this process

will have to maybe even three flashes every peak wing with the north 40 reintroduced a new plan which was isdouble the data plan along with a partner it so i put this but i'm if you are a bit mean or forty customer i'm ifyou use a forty same and you're the city'sbefore choosing to print you can actually get the political so if you don't would yoube you get four gb if you're in for you

get 8gb different i do you get injured with alimit of about nine fifty bucks every month so and this plan isapplicable for about six months so any consumer can get free did our upto five thousand seven hundred bucks it be able to use this couple that theability to forge a plan what you want to do it was every time you use to post rca %um on facebook people used to ask about meplease see albany's me to be coming back i didn'tget a chance to buy me to be

and are you going to bank by new phonebecause so much of emotional connect around every timepeople used to comment about it on our facebook page and on twitter so we say we should bring back meetingat least one last name before we launch before saw mister bigbeer which was day before yesterday we actually brought a very small limitedquantity of me to be back all that people had to do what he finds that they had to shit in a fishbowl andthey had to register on me dot com and then let select i lookyou in us

there was bacall a chance to buy a mithree to flip the been going pretty strong on a socialmedia so we have more than 100000 about 120thousand facebook likes and this is allhundred-person ok without spending a single base or repeaton promoting any proposed on your page in fact on many of opposedto be good as high as 3,000 to 4,000 lights osha's the meatreported we did because a record-breaking six thousand sharesi'm the kind of engagement score that bc is

among those on an average week at aboutfourteen to fifteen thousand licks on every single post the creamyi'm you a community continues to grow so be have about 120 house and active users on 'em you aforum severe for different forms is a globalenglish forum and is a in your fan for on enough and for to me about 25,000people i dont know before and we have about 120 i'm in twenty thousand people and wecontinue to do different kinda family to this is a fanmade the j andrew it did

few days back in baton it about 60people who came across and from more than ten cities there werepeople traveling from warning at a bar or chain are part of my russia only for thisparticular fact i'm job to be a different kind of team thatwe have launched last name in the met yet spoken aboutthe valley teams such in pain and we said you're going to launch anoose team-based on a particular theme song so this wasthat nikon p.m. the one that you see on the right inside

so we have already seen up close toforty to fifty thousand downloads of making camping and about 200,000downloads for such in i'll this year we are going to invest very heavily onout service network yet already present up across 25 to 30 cities we have sixty 60the sentence order which fiber or exclusion and about61 our apartment service centers this year the aim is to really cool hotexclusive service centers so from fight you want to go twohundred-plus

and this will be one of the biggestfocus areas for me know this year apart from setting up a on r&d center so this is a small advantage of is thatmany of you have been to argued about eighteen people now arewhich is pretty big ass number two how we started just about to people andup bien are signing up a lease for about20,000 square foot office in bangor make sure of it we have forced r&dcenter would be located our teacher the business in a very briefsummary of what's happening about media and now let's talk about

actually you off today our product makeyou a new thank you very very much alright out sowe have a few exciting things to talk about i wanna start with me you why which i think manual you havealready experimented with in a very very excitedtalk about as i've mission before you i has a veryinteresting and emotional history it started with about a hundred fans a in 2010 people who were android rahmanlouisiana's

and who became curious when they heardabout this new thing that was coming that was called me why it was a very customizable rom thathad some unique you features the first 100 fans that registered in the first me why form had their names burned into the rom me why 1.0 so in the splash screen youwhy 1.0 you would see their names theirusernames i'm in sort of the entered history with usin that

in that way from that or bays of a hundred thousand 100 sorryincredibly enthusiastic and dedicated users um we've now achieved over 85 million users worldwide the number hasactually grown be on well beyond $85 million whichmakes it almost without a doubt one of the mostpopular if not the most popular android wrong around the world so it's a very very significantachievement that i think even are all

software engineers are didn't expect when they started thisproject so incredibly exciting that we're reachingso many people around the world up something that we're really proud ofis that because me why is designed with the needs of internet users in mind it is a platform that drives incredible engagement out with internetapplications so i'm not gonna go into too much detail onthis i'm but on average me why users

spanned 7 percent more time naps a then even the highest a ap engagement pop from that we see outthere which is i less um it is very very significant a metric that i love coming back to youwelcome thank you for coming a by: has users in well over a hundredcountries now it's been translated are to almost 30 languages and we have about 30 fansites

around the world is our sites created byour fans the language translations done by our fans as well %ah 3 at the lake which is that i justpulled from the console are last week slovenian massive doing inalbanian a languages a that probably be some of us don't evenhaven't even heard yet been spoken in our lives before up we get photos from our fans all the timethese are some other photos that we received

are in the anniversary the fourthanniversary you why last year which was was when weannounced the first alpha version me you why six the me youi community is what drives the development of by: you i 6 in fact was an extraordinary achievement because a lot of thefeatures that you gonna see in it today actually evolved quite a bit over thelast six months through feedback from the fan community i and we can talk about this in a lotmore detailed this afternoon

when we talk about you i will do a veryvery deep dive on the technical side up by: so what most have you havealready seen in have used a is me why the five which has beenaround for some time i we're now introducing me why 6 i'm gonna do this animation againbecause it's beautiful so that new i5 thats by: 6 outlets like about a you i 6 first of all i'm very happy to announcethat you i 6 is finally coming

india a we're very very excited aboutthis we've been running beta tests group a with me why 6 across various deviceshere in india in will really really really excited tofinally bring it to our fans it's been spitsomething that we've been getting requests for for many months now um so on a dime to you i 6 and i all-star with

a i really call a video that just will get into the mood for talking about you i 6 do do good today do me all rights welcome to be y6 we're gonna spend the next probably fifteen minutes or sotalking about what's new in the ui six

what's exciting about it we're alsogoing to revisit some of the features that we've improved from previous versions up sony wifi those of you who have used it i veryvery well-known for two things in particularcustomization without a doubt the most customizableand drug wrong but you'll find in also security built in security tools was performance tools up so we're gonna continue to invest significantly intothese

up pillars if you will customization andsecurity but to talk about by: 6 i one introduced 3 other pillars collar which is all about making things lookbeautiful motion motion graphics in animations that really makes thingscome to life that finally exercises these amazingchipsets and gp use are that i'm these devices comewith in haunt at content isabel

putting the content that matters to youthat matters at the time in front of you at thecenter on making it the center a potential so collar motion content customization security collar constantmotion customization security i my previous boss said repetition doesnot spoil the prayers like keep saying to myself over and overagain collar motion content customization and security let's startwith collar a in i have a few

beautiful things that i'm gonna show youmostly throughout today you'll see a lot of extremely liberal use of color a we think thatthere's no limit to how much caller can be used and we have gone crazy in how to use color in me you i six and you'll see that allthroughout um let's spin a few minutes talking aboutmotion like i said motion graphics and animation switch is a very veryimportant part of me you why six a this is presumably one of the

equations that our motion designer'sused a.m. to talk about or to design motioninto the pot for and i'll show you a few examples herethe first couple of examples actually have a motion chart on the right so that youcan follow what's happening is this the time versus completion of the movement line it's asbeautiful parabolic movement the first one is for the reasonsanimation so watch what happens when you press the reasons but

you see how they came in at a slightly different a.m. speed andacceleration wanna see that again sorry than a i gotta on i gotta so beautiful how the comments have beenthis staggered fashion a when a show this one animation twiceis from our clock application the first time aroundi'd like you to pay attention to the bottom of it and then for the second time we're gonnapay attention to the top so

up plea at the petition to the bottomand watch how what happens when you tab from one i'm part of the up to the other you see thisagain this sort of staggered motion which isdescribed by the yellow curves on the bottom here nowthat a plea this again an unlikely to lock to look at the poppart of the screen the colorful area and watch that shape transitions how the grew how the bounce a it how one shape becomes another

very very subtle things there are somevery very delightful to the eye when you look at them and a they don't get you tight you'll seethis and you'll be delighted time and time again because they're subtle enough beautiful one of my favorite animationsis the device lock animation when you power it up yourthe lockscreen use light up to unlock is what happensagain is beautiful animation i'll which again has this verysort of physically real movement that's just delightful towatch

and you'll see that all throughout theui this is one of my favorite motion graphics designs as part of theui 6 i which is the weather app so if youinto the weather app menu i look up to see more informationabout the city this is what is what we experience soak in the various different modulesthe functionality will play this again animee as they coming to the screen it'sbeautiful so that's the weather app have to be on this side the power manyou is a subtle but incredibly light

flop occasions what happens when youhold the power button you see this in the airplane mode the airplane takes off watch that again hold the power button you see this least four circles coming in plus theairplane button it's a balance is ever so slightly inthe the airplane takes off its absolutelybeautiful on this is by far my favorite so what happens when you delete an apptraditionally you'll drag the app to that the lead target andit is appears

we thought why can't we do something alil bit more fun i'm so watch what happens you pick up the app you drop it to thetrash press any style ha any just explodes i'm gonna show you another one nowpaying attention to the colors up the dots the exploding pieces of the icon very based on of course the collar of the icon so here you gonnasee red dots i'm cream colored dots blue dots

in green dots when we explode this app uninstall ha i it's beautiful a.m. you almost want is to hold hunter aboutjust so that you can uninstall them a so we'll come back to this up you know these little things make a hugedifference so this is the compass app there's a couple things i want you tonotice i'm so possible when when the when the phone is sorta facing a down what you'll notice is thatthere's a pretty awesome

three-dimensional treatment that's givenon the the compass but then when you left it up i'm what we thought was a it would make more sense for you be ableto see where you looking at since we have a camera on the other side i'm so watch what happens so you lift itup om you fade into a life view you can literally look at what's at 73degrees and so on um

icons a in bloody this idea of colormotion in a very powerful way and we have beautiful i can auger fee istarted by: 6 i wanna show you what me wifi looked like and what you i 6 icons look like so this i worthy icons from by: v5 a there nicely designed they're sort ofslightly three-dimensional there some weight to them they're veryvery good looking but we thought we'd give them a completenew look

um through by: 6 so show this again this is five this is six some of them are just subtly differentbut the difference matters a lot and you can see how the whole family comes together in a reallyreally beautiful way noel i saving of color as much color aspossible with what we've used we've also added motion graphics um in some really beautiful waz to ouricons so you'll see i you the calendar i canturn it you watching carefully when the

day goes from one to the next um even the comp as i can can be alive as well so beautiful motiongraphics also built into the icons selves so that was a bit of a motion in color but now i want to talkabout content and why you mean when i say putting content at the verycenter so for civil we'll talk aboutnotifications we've done some pretty um interesting in aggressive thingsabout notifications

i'm on by: 6 notifications is what arethese things that's been on input from the very beginning it's been designed with the intention ofcourse making it such that ap's can present themselves to youwhenever it's important in when you really needto pay attention to something however notifications have in some ways become abit burdensome and i'm gonna talk about that in a sec but the first thing we did withnotifications was realizing %ah that phone calls

%uh in particular are just not dealtwith in the right way this is something that we actually to doste just before launching you i 6 on because it was a highly acclaimedfeature and then we brought it to me why six right away so me know when you're doing somethingon your device whether you're playing a game getting ready to take a photo or you'reactually texting someone in a phone call comes in its descent bowl interrupted action

it sorta violently pulls away from whatyou're doing it almost never ans in happiness i'm so we thought well a phone call %ah unless you're doing nothing with yourphone should actually be notification a very in your face loading notification as we call it on but it should bar interrupt what youdoing necessarily should give you just enough time tofinish what you're doing whether that's taking a photo or texting someone

arts like i said we introduce this um ina well before lonely lollipop a did the same in i you i five and then we brought it tome why six it laid the groundwork for a lot of really interesting notifications work that we did not onlya building to the product for how wethought about notifications and we've done some interesting thingshere so first of all this is what yournotification shade might look like right you've got a bunch of differentnotifications i

summer which are quite important like a meeting that's about to start somebodywho just texted you were sent you a chat message suburb which are pretty unimportant ordownright useless on things that maybe you can deal withlater or not want to deal with at all so wethought this was a decent insight on important notifications inunimportant notifications a decent enough insight that we thoughtwe were going to do something about it in with it

so in me why six notifications are displayed according to theirimportance in a very simple way there's important notifications inthere's unimportant notifications we do intelligent prioritization in a lot of curation any if you at if all of your caps and iasked you ease your notification important utes right the world is gonna say my of casesare not part so we said we're going to be theauthority

and we're going to the site alongs alongwith our users what notifications are important andwhat medications are not important and we're gonna give them a differenttreatment while of course retaining your abilityto do whatever you want as a user and customize things the way you want let mebe very specific i so there's basically four places where notifications can appear on me whyi'm they can appear on the notificationshade right which is what you pull down they may appear on the status bar whichis the thing on the very very top

up baby appear on the lockscreen or theymay appear on the desktop itself i which is not something that's done andwhere traditionally but which we do rights or if i e for if ur a nap has a notification it might show a batchthis is something i wes and web less have done i'm so first ofall what happens to unimportantnotifications what by default unimportant notifications are tuckedaway neatly outside review they do not appearin front of you what so ever are their signaled to you

by the operating system with these threedots over here then of course if you want to look at them what you doyes you pull down the ship are site what you do is you pull down theshades and there they are your unimportantnotifications and you can do whatever you want to do with you cankill them all you can are busy trash them if you'd like so by 94 these unimportant notifications are notgonna shop at all you're not even gonna see an iconfor these unimportant notifications

on the status bar if you are icon kindaperson you want to see them you can hungama there's a option insettings that says show status bar ike in then you're gonna see the icons on the tophowever we've made is area actually white short so you're not going to see scrollingnotifications they get your way those are gone not by: 6 you will seethe icons if you want but by default not even the icons forthe unimportant notifications again 21 ifyou like

in what happens with the importantnotifications your calendar notifications your what's up your hike i'm any other important high prairienotifications according to our authority and that of our users they will appear as a flowingnotification in what you can do is you can click on them and you can goto the application we can flip them away if you don't wannado with him at the time right the way we've designed is

yes alaska using ten different is thatmesses you up cases and if people text you all thetime you're not going to be burdened all the time by one of thesefloating notifications in its up to us not up to the app to theside in of course we do it again with ourusers this stuff is outsourced so that we have a pretty goodjudgment what's important and what's not important but what do youyou disagree with us what if you say well i actually thinkthat such as such application

is really important i'll come back tothat in one sec another release simple assumption thatwe've made if a notification is important well then it's important enough that itshould probably also appear on the lockscreen so important notifications will appear onthe lockscreen as they come in in all you gotta do to be able to dealwith that is to double tap in that you'll be taken into theapplication you can actually deal with it and like i saidearlier

if you disagree you can change the steady on a per app basis so you cancome into the settings and say what i want are this 'em ap to show up in the shade om or i wanted to show up in the loading dropdown or in in the locks youcan actually make this election yours in we monitor obviously what'sgoing on here if a lot of people decide that a certainap actually is important enough that it should show up on the lockscreendropdown wall

pay attention to that will notice thatand then will potentially bring it into the white listby so just a step back for a sec important inan important notifications treated very very differently as user you can override that stuff you can sayi want icons all the time in the status bar turned their own or you can change in anupper ap beats you can decide how theapplications should be treated i i'm so we thinkthat's actually

for usability perspective a prettysignificant step possibly were the most important things if not the most important thing that wedid by: six in i would love to hear your thoughtsonce you've tried us let's keep going in talking aboutcontent i wanna show one more example of a few things that i could talk about and that's the mail what we've done withthe mail app to really make it easy for you to get tocontent deal with it really easy simple way up so first of all com

when you're setting up your work or yourschool you account for example you will have to deal with somethinglike this where you have to enter email address the the address to theserver which is often not something that youwill usually no it's not always mil-dot x no whatever aresometimes you have to enter port details and so on user names all that stuff wedecided we should figure out a way to get yourbald so all you have to enter is our username in your past with we'llfigure everything out for you so are all set up something thatwe

implemented as part of male you onlyhave to enter username/password we support already over a hundred andtwenty thousand email domains in this stuff iscrowd-sourced right so win users add new domains will just used those credentials if thematch with other uses be doing that we can automatically start populating things i of course we only look at the public part of the up the informationobviously not use that password so that's auto setup a

another thing that we don't the releasesimplify the you why is how to deal with replies right so in the in droid mail client or so the irs mail client or the stockin trade mail client you know you have this rip these buttons you for the reply tosomething you have to hit reply and then right the reply will reply is apretty standard action right so we did was well you just see the reply text books all you have to dois tap it

in stock type right in your writing yourreply you can hit send or you can tap those three dots and look at other options forexample like reply all so you could choose to reply all withthat message that you just wrote in of you go it's all really simple way todeal with a very basic thing like responding to emails another thing that we've implemented aswell which simplifies your life is unionemail threats

so traditionally the way that you wouldlook at a conversation that whose spans multiple messages you know red a threaded conversation in in thetraditional mail client the exception gmail is you click on that message in did you see thethree conversations right this is how it works i west is asare you works on the intramural clyde well we thought it really should be done in a better way and weactually saw that there was an even better way to do it

and help gmail handles which is to you take inspiration on how check ap's work so wat happens when you click onthat very same message that you just saw which is the second message on thescreen here is this you click on in what you get is an incredibly simplified chat like view of that app were all the the new part of theconversation is displayed it's all relatively well encapsulated that youcan see what's one message which is what's the other message

every single one of these messages onlytakes a very small amount space any there's anything new onthat thread you be able to see right away if it's alongish message on add a little more thing but this makes law easier for you to deal with this conversation if thismessage was new un unread that he would be openright if it's already been read that is collapsed it so basically littlemodule are that means on you don't have toscroll through the entire

all message to see what's going on sovery very simple thing which we call conversation view it's an option that'sturned on by default you can turn off your eurozone's that conversation the other thing ishelping people deal with their attachments whereare my attachments your attachments are all in one placeacross all the message that you receive just have to press attachments in then we will show you allthe attachments in one place

in there you go it so you click on themyou can see who sent them to you when it was sent and so on so theyreversible are last thing i wanna talk about in contentis the home screen because a after all organizing your app's is is is something about making sure that you're caught that isfront and center so we have a couple of new things here but not i walk you through the wholething some with you

probably knows with these features butyou'll see the new stuff so first of all organizing your whole organizing yourhouse the room really important thing to do and i think we've the old it in a much moreinteresting user-friendly way than any otherplatform out there movie caps as you all know are on you why can be done with a to fingers in a very simple way topick up the icon that you wanna move and then with the

other finger you scroll see that again right so you can quickly move the past234 home screens if you want in a drop it off for everyone you don'thave to drag it to the edge wait for the page does call it's allvery simple so that's moving apps something that we've done which a ismuch better on i you i 56 is beaucoup you can pick up up multiple differenthouse and you can move them all across screens at the same time in with babies a lotmore intuitive in me why six

thats balk mu we also have all deleted can you imagine what that gonna look like its the life so you pick up the app thatyou don't have the notice that we've chosen very carefullycaps that you've never heard about and then you drag it to the top you hitinstall in ha you have the salad have collars taken from all thedifference writes a book the lead is pretty awesomenext one is

shake to clean up %ah also no hold has what you call the getty has ocd mode so all you have to do is when you're in the edit mode to shake itadded ought arranges the app's for you it only happens whenyour in the edit mode right you have to pinch out orhold on to the in an empty space on the home screenthan you can shake it in everything gets rearrange the cleanup for you we've gotthese transitions effects with which we also polished in clean-up in mu i6

this is the standard slightly fact butif you go into edit mode you can choose for example the cubeanimation or the humble animation is a bunch of others wrote it is verypopular actually so that i use and a it just adds can have a new twist to you to your homescreen experience sothese are the transition effects in the ui 6 i we've done some cool things with appreview in more specifically recent strike you

which is like your task miller's if youhold onto the reasons but this is what you'll see in at first glance it's very similar towhat you've seen before i of course you can flick icons away ifyou wanna kill the zaps you can pull them down on and if you dothat you lock them such that the zaps cannot get garbagecollected i or you can pinch out you get forpreviews only if you want course when you previewmode you can flick them away organ pinch out to close again

you go back to just your icons this is atall personal preference you find fiftypercent of the world's population 1e the icons by themselves fifty percentthe world population once the the actual previews and one hates the right so we've barelypossible of course will remember your settingssuch that you can decide whether you want one or the other that's ap preview allrights let's talk about customization so wetalk about

color motion content in are going to talk about customizationthe first thing i wanna talk about customization are beans um so themes are somethingthat a we r super super proud i'm and we spent a lot of time make yourthemes look beautiful in our theme store in particular so thisis a theme story by: 6 it's cleaner it's more colorful as you'dexpect and we've designed all these awesome

themes we've got bunny love which wasdesigned here in india 'em in you nobody love is all about celebrating love with with atwist if you will so that this is the veryreason theme that's good gotten 50,000 downloads orso on so this is are famous rajnikant theme you could do a few things here you can you can nom if you tap on this button you get group let me go backsorry about that on

you can fire bullets that i or you keep at present this one you canlight up be a cigarette i for press on this one youget locka locka a and a of course if you lock it that you're younotice some interesting things here are you know the rich thought that i rajnikant drove in basha rights theywere the movie and as a few other recognizable thingsthat you find here

the if you look for example at the at them all star hard to get cheaper mindit which i know is one of the things that he likes to say the the movie where his bald-headedspree well-known so this is actually a a it's a it's avery call theme because allows you todiscover things i guess particularly if you are from india i'lland we're pretty excited about it over40,000 although it's it's very popular theme so far i'm soul

this one is a basically from a makar sankranti you know which is very z very porton whole the here it we don'thave the interesting with this the missus brainyou feat elections a built-in game on the lockscreen are so if you hit play i what you'll be even as the is a game where you have armto catch i why are we not god so hit play

art that's not the one that i won sites ago so use you scan you can catch somepolo get as many as you can i so that'll give you an instantsatisfaction at a literally a a finger press away a in then of course if you want to actually use your phone just unlock it it to beautiful beautiful theme tocelebrate is this festival

in the details are phenomenal justreally really nice work and and we've had a.m. a team of design interns from around india thathas been working on these themes and many more to come in it's actually really interesting thatthey're starting to inspire a some of the fans in india themselvesto start was work to actually was second on also this is obvious these such in thetruck tribute to master blaster a not to unlock it you have to basicallydo a run

a there you go so you lock it this is themost popular thing that we've had to date and you see that the quick tothe back a wanna be interesting elements fromcricket here which will discover as you use a devicelike here it back if you go to the reasons you seethe roller on that's used to sort of like now the the cricket field and so on alright

we have a bunch of but do all the thingsthat we've designed and i'm gonna skip to some other stufffor to unlock the phone you have to light the candles so this is a very so cleanly designedtheme that's based again on the volley it got about twenty five thousanddownloads we have two other the body themes that we also designed this is one ofthem into like i said earlier we've started to inspire fans to designtheir own themes russell this is a theme that'sentirely designed by one of our fans

on where collar aggies used a pretty pretty freely and it's abeautiful thing its its gorgets be doing well this isnot the beef and design the right these are designers that wedidn't know at all right decided that they thought this wasa great idea so they've been designing for by: we're very excited about that are the little-known fact is that with the thousands of in thousands ofteams that we have in the theme store you can actually mixand match

so you can say i want the icons from the master blaster theme i want the a in the lock screen with you know rajnikant unit i want the backgroundfrom this theme i want that notification style or the ringtone from that payments on soyou can mix and match them in that's kind of like the ultimatelevel of customization i you special create your own themewithout being a designer absorb are incredible

incredible customization we have now over are 8,000 a themes that were submitted about athousand things that were submitted to the store in 2014 are in we have surpassed are 10,000themes in the store already this number isslightly old and then terms of usage metrics 328 percent sorry this is terms of themes submitted more than 3x growth from 2000

13 to 2014 in 2014 alone over to billion themes download it thisis world wide to be to be clear which is also all a significant growthfrom the previous year over 200 percent growth so themes aredoing extremely well as part of by: aren't just one finalthing on customization it's what i caught like tocall performance we have a lot of features that allow itto release rift week in optimize your phone to get the mostout a bit

a very popular app or function up you why is a cleaner function i amover nine million people use this every single day on its handle that hugenumber of files assiduously freed up a huge amount of space on users you why to date and it's anincredibly trustworthy tall doesn't delete anything on unlessit knows that you don't need it we also have designed a lot of tools forhelp you monitor your data usage this is something that i've talked aboutbefore you can decide which ap's are allowed to use cellulardata

for example and with me why six would beintroduced a new feature for data roaming which we know matters alot here in india as well where you say well when i'm roomie i want to automatically shut down all myapps except for maybe these three or fourhowever many aps you choose rights with the data romi exception list that is incredibly helpful because it'sautomatic right so whenever you're roaming in you know thatwe pay more money for data that automatically kicks in

if you've turned me on in it make itmakes it you peace of mind it's obviously a fantastic to help i we'vecontinued to improve our battery performance a related tools with more battery profiles and so onknockin talk to these in detail i in and ofcourse just to our close i'll on potentiallythe most important thing up for for many a view which is securedright security is over at most importance from you why it wouldcontinue to do a lotta work on to do that

our fire scanner which has beenavailable on our platform for many verses continues to get better use a reallygood engine that skins every app whether it's downloaded orsite loaded before it is a lout to to get installed a.m. and we have done a lot of workaround permissions as well so that you can really control very veryfinely what happens on your device we have the autostart list which we've talked aboutbefore you can choose which

ap's are allowed to start on their allin run in the background which means only the app's really careabout are going to be using your battery sorryindia as well so this has a huge impact over batteryusage power consumption we also have apermission manager that allows you to control what your caps all out to sea terms of resources and data on the device andwhat they're not right so here i can for example choose facebook

i can see what permissions facebook hans i can decide for example that i don'twant its to see my location naked outright the nightaxes at the api level to location information i can fifty forexample whenever facebook asks to read my call history prompt me let me know in the site atthat point whether i wanna give facebook access tomy call history and saw i so these are things that are reallyreally helpful if you are one of those users likes to get the most out of yourdevices we want to control things

very fine-grained fashion soul that's by: 6 we talked about the five pillars curfew p once more a and you i 6 like i said is coming toindia a starting today we're you begun pushy mulai 62 b3 devices this process should complete by nextweek same thing for revenue 4g by early february as next week on most users should be getting the by:6 update notification which is optional

see choose if you want to update or not we expect will support gonna takethe update are ready 1s in red me note the regular 3g version already know aregoing to receive the update are some time late march to early q2 so that's our plan right now for indiain the ui 6 just a side note which general are youcare about kernel sources we i have already readthese the kernel sources were ready when it's

we're gonna really is a kernel sourcesfor revenue 4g i this week i'm so excited about that and were also adopting new approach forkernel sources where in string the a lot of the very energized fans i don't know if you hear have emailed me about kernel sources buti i receive about 10 emails a day about kernel sources some of them are very enthusiasticshould say fans asking for kernel sources startingwith me not

which is a device that we've launched ialready in china just this week are we are committed to publishing kernel sources withinthree months on the very first device launch it doesn't matter whichcountry was launched in first within three months about launch we will publish kernel sources for thecommunity for the developer community and we thinkthat's a pretty be the park to set that's we're gonna hold ourselvesagainst study with me know one thing that i've talked about beforebut maybe

some love you haven't heard is our attitude towards essentially hackingright rooney are we not only think that rudy is agreat idea if you want experiment with your deviceor devices are locked in the bootloader bootloader is is is isopen your locks are you you screwed up you do something when you're trying toflash you know whatever other in drug wrongperson is with the stock android or cm if you screw it up it's okay does notvoid your warranty

at all we've been trying does not voidyour warranty you can bring it to an exclusive service center and we'll pick support right so he is covered by the white alright so bratton her and we're going to talkabout second part of the presentation by theway for those you who are interesting learning moreabout you why six j&i are gonna do a session at some pointafter this will announce a bit later so you wannastick around we'll do we have a

live device in geek out we'll talk aboutit great out what i want to talk about now yearswhat we call the journey of a piece love steel whichof course i think you although it is about alittle bit of history the very first me device that welaunched which was in august of 2011 was you wantso that was i'll about three and a half years ago soa while ago but not that long ago and up we've launched essentially 5 phone models capital

last year in the last the last three anda half years we had you once used to be two seriesthe read me which became ready when s now ready tothe me three read the note in we're finally headingyou note as well so a very small number i'll project if you will in three yearsrelative to what you're used to in this industry these are products thatfans love deeply we put a huge amount of time i'm in them because we want to make surethat we're getting right and

the me fold family in particular is onethat i love talking about because these are the flagship devicesright this is where we set the bar this is where you experiment with thelatest greatest components oftentimes we are the first company the firstsmartphone vendor to launch a product with the new chip right you one waschina's first to walk or 1/2 hurts device me too was the first a product wantsnapdragon 600 b3 was a dual first it was the first 802 sorry 8974 ap or

x 74 ab chips eq2 the faster version ofsnapdragon 800 in use the first tegra 4 smartphone aswell which was a tds see any version of thethree writes all water first and we arecontinuing the charting new territory are in we're here to launch before rights this is a device it'sabsolutely beautiful got mine right here are in which is page the slide there go let me for so that the liesthat were launching today

art let's talk about me for and i havequite a few things to say about it because it's an amazing device first of all i it's a stainless metal stainless steel metal frame that takes engineering in a bit of magic to create and i wannawalk you through this because it's quite an extraordinaryachievement of march newtie we took us 18 months in six significant prototypes sexy get to something that we saw

was what our fans expected with me forthe manufacturing process for just the stainless steel metal-free which ofcourse is what you see in what you hold the device on is about forty steps in 193 differentprocesses to yet to writes a significant amount of r&djust in creating a process alone for manufacturing yes stainless stillfree are and in a charming walk you through thisin austria cordis video a few things so first of all

the first processes metal porch so thisis literally taking a sheet of metal internee to more orless what you think begins to look like immobile for stainless steel frame soit's a eight step process with few differentmachines that's the metal forging process thatyou have the c&c process which is essentially starting tosculpt on that brain into a much more detailedpiece we have us a eat step

cnc milling process and then the third process is a is the sham free process which isthirteen steps to basically cut the shelf for on the top in on thebottom of the device i'm in the chauffeur is extremelybeautiful extremely delicate in a shoe so the measurementsin the second but it takes an incredible man a precision to cut theshame for the with its stunning you'll see thiswith your own eyes later i'm so

are this is what it looks like on theside right so you have naral in flat edge on the top which is lessthan three millimeters on the houthi polished a champ for whichis glossy you've got these vertical walli'll which is not glossy and in fact it isfingerprint proof i took very intricate process to get to thatand then you got the ship for on the bottom aswell on in order to make the side of this metal frame is fingerprint proofis possible we used sandblasting process along with with theliquid treatment

which maintains the look up stainlesssteel but of course makes it non fingerprint really sweet we tested abunch of different types of san with different particle sizes and yourbudget different grounds and do we found something that made it as smoooooth as ok um we replaced what's usually done when you have ametal frame which is a rubber layer in between the frame in the class with edge coli immediate impossibly thin right so are point 05

millimeters is essentially the size ofthat edge code which makes it incredibly like when youlook at it you almost can't see there's any business at all between themetal-free in the glass rights you have to see this with your own eyes andsometimes even with more than your own i so that you can truly truly appreciate the details we use tuhan automation a lot of this was actuallydone with new machines machines that were designed

specifically for manufacturing thisproduct foxconn which was one of our partners who who help this design manufacturingprocess spend about 200 million us dollars youequipment both r&d as well manufacturing equipmentso that the be for metal frame could bemanufactured i'm i p which is an other partner thatwe use for this is well spent about a hundredmillion dollars total spent $300 million dollars just

in r&d in machinery for manufacturing the stainless steel metal frame thatyou're gonna see on your me for are the back cover of this device is gorgeous as well uses grated pattern design you have kindaturnaround against the light to see how beautiful it is right so it its it's a it's a world ofdifference compared to something like a lap whiteback it's absolutely beautiful you have tosee again with your own eyes that that

back cover is arched which makes it easier and morecomfortable to hold i in i get to anything but the craftsmanship love this product are is absolutely unbelievable and be4 i'll designing the four forces to build the team all basically world experts that your you'll bepressed hard-pressed to find it open a new era for us

right if you look at me notes you'll seea lot of the me for design elements taken to a new level i'm so it's really allowed us to b.com a world-class national design shoppingthat's what we are today we're very very proud of it it so be four was a game changer for usfrom a design perspective it's only a hundred forty nine grams so it's an incredibly like device aswell particularly considering that he's got stainless steel metalframe soul

what i wanna show you now is a videocalled the journey other piece of steel how wewent to from metals a metal plate their we'd 309 grams to something that's only 19 grams through those fortysteps in 193 process that i talked about it the %uh three

thing you cool tune mmm this marie room i'm

more are little now now home ok car 0 the i wish i could

take all i love you too the productionline at foxconn to see this coming to life but there'sone shot in this in this video which you saw towards the end where you see literally a a never-ending you know said a roles love robots essentially they'rebuilding this thing it's a maybe i'm just a geek nm completelyhopeless but it's a those are those are real cuzbooks i'll alright welcome to me for let metell you very quickly about

i the specs that make this when the mostamazing products in the world certainly the most beautiful 5-inch device thatwe've ever made snapdragon into one device so what you'd expect quad core 2.5gigahertz i'm becomes standard with 3 gigabytes are ram as opposed to whatyou'd normally see which is 2 gigabytes so 3 gigabytes of ram lp ddr3 ram which is on twice as fast as the previous version ofram its

a really really high and ram a it's theram that you find on a mac book pro or latest macbook air so it's extremelyfast hi squali ram lpd dr for its just come i so this is still a pretty muchcutting-edge it's amazingly fast ram we use the best flash memory available which is he everdid see 5.0 before comes with 16 gigs of the emc 5.0 flash memory so reallyfast are in any way you look at it then our

it's a 5-inch ips display which willtalk about in great detail in in a second 1080 p full hd on it'smanufactured by gadi primarily and we also second sourcessharp the camera which will spend some more time on what both cameras are the mostextraordinary that certainly we've seen in any market were in are 13-megapixelon the front 8-megapixel on the back are they're both f1.8 aperture cameras right so that means you'll getmore light into the camera you'll be

able to get you know better better narrower focus on your photos which makes them moreartistic makes a more beautiful and of course it does really well inwell-liked i'll talk more about the camera in a bit and anna 3,000 are eighty a billion power leave him i am polymer battery i i'll skip to this snapdragon 801

i adrenal 330 gp you so this is a gaming device without a doubtwe've talked about the ram so skip through this i me for with all of the performance managementwalls you know that we've talked about and soon this device can last with the n/a gonna on a single battery charge youknow if you don't do anything too crazy i we also support fast charging and the fact we support to you fast charging standard sorry fromlooking for these lights too fast

by the way you have all the slights your usb stick drive which will receivetoday so everything is in there are so we support to charging standards who supports what's called the sorryguys this device slide is the problem so to chargingstandard support 5 alt two amps are in there wassupport the new qualcomm quick charge 2.0 standard which is nine volts in 1.2 amps

in this will get your battery charged to60 percent in one hour in the battery fully chargedin two and a half hours i forgot with these stats are but you can get a law even in just 15 minutes right so quickcharge 2.0 that supported by the qualcomm step dragon 801 chipset but actuallymany of the phones that you can find with snapdragonit on the web check do not actually support a quick charge without the chipsetsupports it the rest of the

the hardware doesn't support itnecessary us that's quick charging which is amazingly convenient two thingsthat i want to spend a little time on one is the display which i've missionbriefly already i'm so this is the ips display by jd iprimarily a full hd 441 pixels per inch are uses